University Bulletin 2016-17

Marketing

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Course Listings

  • MKT 310
    Intro International Business
    3 cr

    This course focuses on exploring the terminology, scope, status and evolving patterns of international business. Specifically, the course addresses the role of cultural, political, ethical, technological, and economic factors in the international business context and how businesses deal with uncertainty and risk. The course examines the impact of global forces on businesses at home and abroad, the role of governments in promoting and protecting business interests, the role of international agencies in the business environment.

  • MKT 320
    Principles of Marketing
    3 cr

    Study of the institutions involved in creating transactions necessary to satisfy the needs of households, businesses and government and international customers. Topics include marketing planning, market segmentation, societal and ethical obligations, strategies for product, promotion and channel decisions.

  • MKT 336
    International Marketing
    3 cr

    Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is placed on developing global marketing strategies of multinational corporations within existing trade structure and regulations. Both product and service flows between countries and regions are discussed.

    Pre-requisite: (MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D)
  • MKT 340
    Introduction to E-Commerce
    3 cr

    Designed to provide an overview of a new paradigm for business transactions. Focuses on electronic interactions and exchanges in both B2B and B2C arenas and the infrastructure providers as they converge for the purchase and sale of goods, services, ideas, and information over the Internet. MKT 320 may be taken concurrently with MKT 340.

    Pre-requisite: (MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D)
  • MKT 350
    Internet Marketing
    3 cr

    Examination of the interactive processes and transactions involved in satisfying the needs of consumers, businesses, and government. Involves the study of marketing planning, consumer research, segmentation, and implementation of marketing strategies on the Internet in order to accomplish corporate objectives.

    Pre-requisite: (MKT 320 Minimum Grade of D or BMS 371 Minimum Grade of D or MKT 371 Minimum Grade of D)
  • MKT 355
    Customer Relationship Mgt
    3 cr

    The course provides a comprehensive business model integrating customers and suppliers along the value chain. The focus is on the methodologies, tools, and techniques required for customer acquisition, retention, and profitability in competitive buyer/supplier environments.

    Pre-requisite: (MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D) and MKT 340 Minimum Grade of D
  • MKT 374
    Consumer Behavior
    3 cr

    Study of the contributions of the behavioral sciences to the interpretation of market information. Involves the use of behavioral information which pertain to the analysis of consumers and organizational buyers in both domestic and international settings.

    Pre-requisite: MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D
  • MKT 375
    Supply Chain Management
    3 cr

    This course encompasses the design and management of the supply-chain system that collectively provides for the exchange of title, physical movement, and storage activities in marketing, including the use of new technologies. This course examines the role of manufacturers and intermediaries in channel strategies including scope, methods, problems, and opportunities of total supply chain coordination.

    Pre-requisite: MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D
  • MKT 376
    Business to Business Marketing
    3 cr

    Study of the participants, channels, and relationships that govern the behavior of industrial buyers and marketers.

    Pre-requisite: MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D
  • MKT 377
    Pricing Strategies
    3 cr

    Pricing strategies encompass the design and monitoring of an integrative framework for making pricing decisions. The purpose of this course is to synthesize economic and behavioral principles with marketing, accounting, and financial information, and to analyze the various pricing options within legal, market, and corporate constraints. This course covers both theory and application of pricing strategies for national and multinational concerns organized as either a profit or non-profit entity.

    Pre-requisite: (MKT 320 Minimum Grade of D or BMS 371 Minimum Grade of D or MKT 371 Minimum Grade of D)
  • MKT 379
    Retailing
    3 cr

    Study of the management of retail operations. Topics include store location and layout, merchandise buying and planning, legal and ethical issues, promotion, pricing, human resource management, financial planning, information systems and customer services.

    Pre-requisite: MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D
  • MKT 380
    Integrated Mkt Communications
    3 cr

    Study of the fundamentals of marketing communications from a strategic perspective. Examines the roles of and relationships between a variety of marketing communication elements including advertising, direct marketing, database marketing, interactive marketing, media planning, public relations, sales promotion, and personal selling.

    Pre-requisite: (MKT 320 Minimum Grade of D or BMS 371 Minimum Grade of D or MKT 371 Minimum Grade of D)
  • MKT 381
    Sales Mgt & Personal Selling
    3 cr

    Study of the principles and practices of sales management in planning, organizing, directing, and controlling, the sales organization in both domestic and international markets. Included in the course are skills developed through presentation, discussion, and role playing. Special emphasis is directed to recruiting, selecting, training, evaluating, compensating, and supervising sales personnel and sales organizations.

    Pre-requisite: MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D
  • MKT 382
    Brand Management
    3 cr

    Systematic examination of strategies involved in tangible and intangible product decisions. Issues and strategies involved in identifying and implementing the development of new goods and services for both domestic and international markets are examined in-depth, as well as the management of mature products.

    Pre-requisite: (MKT 320 Minimum Grade of D or BMS 371 Minimum Grade of D or MKT 371 Minimum Grade of D)
  • MKT 384
    Market Research
    3 cr

    Study of information gathering techniques, research methods and procedures used to solve marketing problems in consumer and organizational in both domestic and international markets.

    Pre-requisite: (BUS 255 Minimum Grade of D or ST 275 Minimum Grade of D or BMS 250 Minimum Grade of D or BMS 255 Minimum Grade of D or BMS 300 Minimum Grade of D) and (MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D)
  • MKT 385
    Services Marketing
    3 cr

    Study of the unique features of services marketing and the service sector. Examines the strategies and activities of organizations and industries whose core product is service, such as sports, hospitality, healthcare, financial services, information technology, and event marketing.

    Pre-requisite: (MKT 320 Minimum Grade of D or BMS 371 Minimum Grade of D or MKT 371 Minimum Grade of D)
  • MKT 405
    Curr Issues in Sup Chain Mgt
    3 cr

    An integrative course highlighting the major managerial challenges in key components of the supply chain, including sourcing, production, and logistics, with special emphasis on supply chain integration, customer value and performance measurement.

    Pre-requisite: MKT 375 Minimum Grade of C
  • MKT 477
    Export-Import Management
    3 cr

    Study of exporting and importing strategies used by both domestic and multinational firms including a concentration in the areas of international pricing, governmental assistance, and channel selection. Emphasis is placed on the best practices and procedures of packing and documentation.

    Pre-requisite: (MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D) and (MKT 336 Minimum Grade of D or MKT 383 Minimum Grade of D)
  • MKT 479
    Marketing Policy - W
    3 cr

    The capstone course for marketing majors. Integration and application of marketing concepts requiring analysis of both domestic and international marketing problems.

    Pre-requisite: (MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D) and MKT 374 Minimum Grade of D and (MKT 373 Minimum Grade of D or MKT 384 Minimum Grade of D or MKT 474 Minimum Grade of D)
  • MKT 490
    Special Topics -
    3 cr

    Designed to provide senior students an opportunity to study selected topics of particular interest. (A student may count no more than three hours of Special Topics in the Concentration.) Prerequisite: Approval of Department Chair.

    Pre-requisite: (MKT 320 Minimum Grade of D or MKT 371 Minimum Grade of D or BMS 371 Minimum Grade of D)
  • MKT 494
    Directed Study in Marketing
    3 cr

    Primarily designed to give superior students an opportunity to study selected topics of particular interest. Conferences, a bibliography, and a formal research report are required. Grades are awarded on a satisfactory/unsatisfactory basis. Prerequisites: Junior or senior standing, a cumulative GPA of 2.5 or better, and approval of the department chair following the evaluation of a written proposal.

  • MKT 496
    Marketing Internship
    3 cr

    The internship program is designed to give students practical experience in their field of study. Students complete directed projects under the supervision of Department Chair. No more than three hours of internship credit may be counted toward a degree in the Mitchell College of Business. Prerequisites: Junior or Senior standing, declared major in marketing, overall GPA of at least 2.5, and Internship Agreement signed by department Chair.

  • MKT 541
    Strategic Marketing
    3 cr

    The course focuses on the development, implementation, and evaluation of marketing in strategic and complex environments. The course deals with an in-depth analysis of concepts, theories, technologies, facts, analytical procedures, techniques, and models as applied to the marketing function. The course addresses strategic issues such as which customers to target; which needs to satisfy; what products and services to offer; what prices to set; what communications to send; what channels of distribution to use; and what partnerships to develop. Students will learn methods of measuring customer profitability and customer lifetime value; the return on the marketing investment and its impact on shareholder value; and the ethical and social implications of marketing decisions.

  • MKT 544
    Global Environment of Business
    3 cr

    The course highlights the strategic nature of the influences on every aspect of business that enables comprehension of both the bearing and magnitude of the nuances across borders. The course encourage appreciation of the role of global forces in the survival and success of business enterprises while facilitating the understanding of the basic tenets and concepts in global business and how they relate to doing business globally. It also advances the comprehension of the environmental forces, such as economic, technological, socio-cultural, natural, competitive, legal-political-regulatory, that affect business decisions in the global arena while allowing students to demonstrate an understanding of the importance of specific market strategies that involve business decision making within an ethical and technological framework.

  • MKT 590
    Special Topics -
    3 cr

    Designed to provide graduate students an opportunity to study selected topics. A student may count no more than 3 hours of Special Topics in the MBA degree program. Approval of Department Chair

  • MKT 594
    Independent Study in Mkt
    3 cr

    Readings and research on selected topics. Conferences and formal research report required. Approval of Department Chair

  • MKT 602
    Dev of Mkt Theory
    3 cr

    Students in this seminar will understand both the philosophy of science and marketing theory literature. The seminar will also include readings from other social sciences. Students will develop an idea of what is meant by scientific theory and will have an opportunity to consider which philosophy is appropriate for them as they pursue their future research careers.

  • MKT 607
    Consumer Behav: Theory & Pract
    3 cr

    Study of consumption behavior with an emphasis on underlying theories and relevant literature within the framework of both marketing and psychology. Examination of the influences on behaviors and the process of consumer decision making from conceptual and managerial perspectives.

  • MKT 612
    Integ Mkt Com: Theory & Pract
    3 cr

    The course provides conceptual and managerial perspectives on integrative marketing communications functions encompassing the full spectrum of traditional and emerging media, emphasizing the role of IMC in marketing strategy and organizational success in globally competitive environments.

  • MKT 618
    Glob Log & Supply Chain Mgt
    3 cr

    The course provides a conceptual and managerial perspective on integrative, inter-firm and cross-functional systems and processes necessary to coordinate demand and supply patterns, with particular focus on customer and order fulfillment strategies, procurement, transportation and distribution systems, and customer success within competitive global environments.

  • MKT 625
    Strat Mkt: Anly, Plan & Exe
    3 cr

    This seminar focuses on marketing's role in shaping a firm's overall direction. The course will expose students to both marketing theory and practical applications, with an emphasis on the evolution of marketing strategy. The course also provides an overview of the various sub-disciplines comprising marketing and future challenges that marketing strategists need to address.