|Department of Marketing||(251) 460-6412|
|Interim Chair||Alvin Williams|
|Distinguished Professor of Marketing||Williams|
|Professor Emeritus||Lynn Robinson|
Office of Student Services
Mitchell College of Business
"Business has only two functions - marketing and innovation." - Milan Kundera
Marketing is a dynamic process that creates and delivers value in competitive environments through customer-focused and market-driven actions. The Marketing major provides an integrative and substantive approach to marketing strategy development and implementation based on learning experiences that combine concepts and managerial practice. A well-designed, market-based curriculum allows students to experience the core of marketing through interactive courses, internships, directed study programs, and special topics courses designed to focus on specific areas of marketing interest. These goals are achieved through the Marketing Management, International Business, and Professional Sales concentrations.
Marketing Management Concentration
The Marketing Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments. The Marketing Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas. It is good preparation for positions in health care marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries.
International Business Concentration
The International Business concentration focuses on an integrative understanding of the economic, political, cultural, and social factors impacting decision-making in competitive global marketplaces. This concentration prepares students for entry-level positions with import-export firms, international departments of domestic firms, and firms based throughout the world.
Professional Sales Concentration
In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. The sales function is the engine that propels every aspect of the organization. The Professional Sales Concentration prepares students for rewarding careers in sales and related areas. Students completing this concentration have some proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, communications skills, negotiating win/win solutions, and customer relationship management.
Degrees, Minors, or Certificates
|Finney, Robert Z.||Marketing and Transportation||Professor||BS, Auburn University
MBA, University of Mississippi
PHD, University of Alabama
|Loes, Marianne C.||Marketing and Transportation||Part-Time Instructor||BSBA, University of South Alabama
MBA, Auburn University
|Sharland, Alexander P.||Marketing and Transportation||Professor||BA, University of Stirling
MBA, Virginia Polytechnic Inst and
PHD, Florida State University
|Williams, Alvin J.||Marketing and Transportation||Professor||BSBA, University of Southern Miss
MA, University of Alabama
PHD, University of Arkansas- Fayett