University Bulletin 2017-2018

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Marketing (BSBA)

Marketing Concentrations

Three concentrations are available within the Marketing major: Marketing Management, Professional Sales, and Supply Chain Management.  The Marketing Department also manages the International Business Major.

Marketing Management Concentration

The Marketing Management Concentration prepares students for entry-level positions in sales and sales management, supply chain management, retailing, advertising, and market research.

To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a grade of at least C is required in each of the Basic Business Techniques courses and a 2.0 GPA is required in the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the Marketing Major, which include the following:

Marketing Management Concentration Course Title Credit Hours
MKT 336 International Marketing 3
MKT 374 Buyer Behavior 3
MKT 375 Supply Chain Management 3
MKT 380 Integrated Marketing Communication 3
MKT 382 Brand Management 3
MKT 384 Market Research 3
MKT 385 Services Marketing 3
MKT 479 Marketing Policy (W) 3
Choose one elective from the following:  3
MKT 340 Marketing Analytics  
MKT 350 Internet Marketing  
MKT 376 Business to Business Marketing  
MKT 379 Retailing  
MKT 381 Sales Management and Personal Selling  
Credit hours in Marketing Management  27

Supply Chain Management

The Supply Chain Management Concentration (SCM) prepares students for entry-level jobs in logistics, transportation, warehousing and distribution, purchasing/procurement, port management, supply management, demand management, and customer service.

To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a grade of at least C is required in each of the Basic Business Techniques courses and a 2.0 GPA is required in the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the Marketing Major, which include the following: 

Supply Chain Management Concentration Course Title Credit Hours
MKT 336 International Marketing 3
MKT 340 or
MKT 355
Marketing Analytics or
Customer Relationship Management
3
MKT 374 Buyer Behavior 3
MKT 375 Supply Chain Management 3
MKT 376 Business to Business Marketing 3
MKT 384 Marketing Research 3
MKT 405 Current Issues in Supply Chain Management 3
MKT 479 Marketing Policy (W) 3
Choose one elective from the following:  3
MKT 310 Introduction to International Business  
MKT 350 Internet Marketing  
MKT 381 Sales Management and Personal Selling  
MKT 385 Services Marketing  
Credit hours in Supply Chain Management   27
Marketing- Professional Sales Concentration

Professional selling is one of the most rewarding career fields in business. Few careers allow for the flexibility, financial rewards, personal satisfaction and overall sense of achievement enjoyed by sales professionals. A high percentage of marketing and business graduates identify the sales field as a career of choice upon graduation.

In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. The sales function is the engine that propels every aspect of the organization.

After completing the sales concentration, students are competitively positioned for jobs in a cross-section of firms across the globe. Specifically, you can 'market' yourself to organizations as having some degree of proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, presenting the core sales message, communications skills, negotiating win/win solutions, customer relationship management, management of high-impact sales teams, and understanding of sales force performance. These skill sets are among the most widely sought of any among successful professional marketers.

To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a grade of at least C is required in each of the Basic Business Techniques courses and a 2.0 GPA is required in the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the Marketing Major, which include the following:

Professional Sales Concentration Course Title Credit Hours
MKT 336 International Marketing 3
MKT 374 Buyer Behavior 3
MKT 384 Market Research 3
MKT 376 Business to Business Marketing 3
MKT 381 Sales Management and Personal Selling 3
MKT 479 Marketing Policy 3
Choose three electives from the following:  9
MKT 340 Marketing Analytics  
MKT 355 Consumer Relationship Management  
MKT 379 Retailing  
MKT 380 Integrated Marketing Communications  
MKT 382 Brand Management  
MKT 385 Services Marketing  
Credit hours in Professional Sales  27
International Business (BSBA)

A degree in International Business prepares students for management positions in U.S. based companies that serve global markets and foreign based companies that provide products and services in the U.S. and other countries.  Students will learn how conducting business on a global scale differs from domestic operations and will develop sensitivity and understanding of cultural differences and business etiquette to allow them to effectively negotiate and conduct business in a variety of cultures.  The curriculum requires proficiency in a foreign language and includes courses in management, marketing, economics, finance, accounting, and business law to prepare students for a variety of jobs in multinational companies.

Students majoring in International Business must participate in a study abroad experience.  Short-term study abroad immersion experiences are available in the May semester and summer semester and students may also choose longer-term study abroad 

experiences for one or more semesters at one of our partner universities, which are accredited by the AACSB. 

Students must complete an internship with an international focus.  This is accomplished by completing an internship with a multinational company operating in the U.S. or by completing an internship with an U.S. or foreign based firm operating in another country.

Proficiency In A Second Language

Students majoring in International Business are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language. 

International Business Major Course Title Credit Hours
MKT 310 Introduction to International Business 3
ECO 330 Current Global Issues 3
ECO 363 International Economics 3
FIN 332 International Finance 3
MGT 334 International Management 3
MKT 336 International Marketing 3
BUS 440 Business in Regional and Emerging Markets 3
MKT 492 Seminar in International Business  3
Choose one elective from the following:  3
MGT 462 Negotiation and Dispute Resolution  
MKT 475 Supply Chain Management  
Credit hours in International Business

27
Department of Marketing and Quantitative Methods (251) 460-6412
Chair Alvin J. Williams
Distinguished Professor of Marketing Williams, Hair
Professor Emeritus Lynn Robinson, Julie Sneath
Professors Finney, Sharland
Associate Professor Chow
Assistant Professors Dadzie, Howard, Kim
Instructor Loes

Department of Marketing and Quantitative Methods website
http://www.southalabama.edu/colleges/mcob/marketing/index.html

Office of Student Services
Mitchell College of Business
MCOB 110
Phone: (251) 460-7167
E-mail: mcobadviser@southalabama

"Business has only two functions - marketing and innovation." - Milan Kundera

Discover Marketing

Marketing is a dynamic process that creates and delivers value in competitive environments through customer-focused and market-driven actions.  The Marketing major provides an integrative and substantive approach to marketing strategy development and implementation based on learning experiences that combine concepts and managerial practice.  A well-designed, market-based curriculum allows students to experience the core of marketing through interactive courses, internships, directed study programs, and special topics courses designed to focus on specific areas of marketing interest. These goals are achieved through the Marketing Management, International Business, and Professional Sales concentrations.

Marketing Management Concentration

The Marketing Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments.  The Marketing Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas.  It is good preparation for positions in health care marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries. 

Professional Sales Concentration

In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. The sales function is the engine that propels every aspect of the organization. The Professional Sales Concentration prepares students for rewarding careers in sales and related areas. Students completing this concentration have some proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, communications skills, negotiating win/win solutions, and customer relationship management.

Supply Chain Management Concentration

Supply Chain Management (SCM) embraces the full range of processes required to get good and services from vendors and to deliver finished products to customers worldwide.  The concentration highlights the management of activities from sourcing/procurement, conversion into finished goods, and related logistics.  The area encompasses the coordination and collaboration with all channel partners namely suppliers, intermediaries, third party service providers, and customers.  The SCM Concentration prepares students for entry-level jobs in logistics, transportation, warehousing and distribution, purchasing/procurement, port management, supply management, demand management, and customer service.

International Business Major

A degree in International Business prepares students for management positions in U.S. based companies that serve global markets and foreign based companies that provide products and services in the U.S. and other countries.  Students will learn how conducting business on a global scale differs from domestic operations and will develop sensitivity and understanding of cultural differences and business etiquette to allow them to effectively negotiate and conduct business in a variety of cultures.  The curriculum requires proficiency in a foreign language and includes courses in management, marketing, economics, finance, accounting, and business law to prepare students for a variety of jobs in multinational companies. 

Students majoring in International Business must participate in a study abroad experience.  Short-term study abroad immersion experiences are available in the May semester and summer semester and students may also choose longer-term study abroad experiences for one or more semesters at one of our partner universities, which are accredited by the AACSB. 

Students must complete an internship with an international focus.  This is accomplished by completing an internship with a multinational company operating in the U.S. or by completing an internship with an U.S. or foreign based firm operating in another country.

Proficiency In A Second Language

Students majoring in International Business are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language.