University Bulletin 2016-17

Print Bulletin Page

Marketing (BSBA)

Marketing Concentrations

Three concentrations are available within the Marketing major: Marketing Management, International Business, and Professional Sales.

Marketing Management Concentration

The Marketing Management Concentration prepares students for entry-level positions in sales and sales management, supply chain management, retailing, advertising, and market research.

To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a grade of at least C is required in each of the Basic Business Techniques courses and a 2.0 GPA is required in the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the Marketing Major, which include the following:

Marketing Management Concentration Course Title Credit Hours
MKT 336 International Marketing 3
MKT 374 Buyer Behavior 3
MKT 375 Supply Chain Management 3
MKT 380 Integrated Marketing Communication 3
MKT 382 Brand Management 3
MKT 384 Market Research 3
MKT 385 Service Marketing 3
MKT 479 Marketing Policy 3
Choose one elective from the following:  3
MKT 350 Internet Marketing  
MKT 376 Business to Business Marketing  
MKT 379 Retailing  
MKT 381 Sales Management and Personal Selling  
Credit hours in Marketing Management  27

Marketing-International Business Concentration

The Marketing-International Business Concentration prepares students for entry level positions with import-export firms, international departments of domestic firms, and firms based throughout the world.

To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a grade of at least C is required in each of the Basic Business Techniques courses and a 2.0 GPA is required in the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the Marketing Major, which include the following:

International Business Concentration Course Title Credit Hours
MKT 336  International Marketing 3
MKT 374 Buyer Behavior 3
MKT 384 Market Research 3
MKT 479 Marketing Policy 3
ECO 330 Current Global Economic Issues 3
MGT 334 International Management 3
MKT 310 Introduction to International Business 3
MKT 477 Export-Import Management 3
Choose one elective from the following:  3
ECO 363 International Economics  
MKT 350 Internet Marketing  
MKT 375 Supply Chain Management  
MKT 376 Business to Business Marketing  
Credit hours in International Business  27


It is recommended that International Business students take two of the following courses as their non-business electives:

  • IS 100
  • GEO 114
  • GEO 312
Proficiency in A Second Language

International Business students are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language.

Marketing- Professional Sales Concentration

Professional selling is one of the most rewarding career fields in business. Few careers allow for the flexibility, financial rewards, personal satisfaction and overall sense of achievement enjoyed by sales professionals. A high percentage of marketing and business graduates identify the sales field as a career of choice upon graduation.

In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. The sales function is the engine that propels every aspect of the organization.

After completing the sales concentration, students are competitively positioned for jobs in a cross-section of firms across the globe. Specifically, you can 'market' yourself to organizations as having some degree of proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, presenting the core sales message, communications skills, negotiating win/win solutions, customer relationship management, management of high-impact sales teams, and understanding of sales force performance. These skill sets are among the most widely sought of any among successful professional marketers.

To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a grade of at least C is required in each of the Basic Business Techniques courses and a 2.0 GPA is required in the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the Marketing Major, which include the following:

Professional Sales Concentration Course Title Credit Hours
MKT 336 International Marketing 3
MKT 374 Buyer Behavior 3
MKT 384 Market Research 3
MKT 376 Business to Business Marketing 3
MKT 381 Sales Management and Personal Selling 3
MKT 479 Marketing Policy 3
Choose three electives from the following:  9
MKT 355 Consumer Relationship Management  
MKT 379 Retailing  
MKT 380 Integrated Marketing Communications  
MKT 382 Brand Management  
MKT 385 Service Marketing  
Credit hours in Professional Sales  27
Department of Marketing (251) 460-6412
Interim Chair Alvin Williams
Distinguished Professor of Marketing Williams
Professor Emeritus Lynn Robinson
Professors Finney, Sharland
Instructor Loes

Department of Marketing website
http://www.southalabama.edu/colleges/mcob/marketing/index.html

Office of Student Services
Mitchell College of Business
MCOB 110
Phone: 251-460-7167
E-mail: mcobadviser@southalabama

"Business has only two functions - marketing and innovation." - Milan Kundera

Discover Marketing

Marketing is a dynamic process that creates and delivers value in competitive environments through customer-focused and market-driven actions.  The Marketing major provides an integrative and substantive approach to marketing strategy development and implementation based on learning experiences that combine concepts and managerial practice.  A well-designed, market-based curriculum allows students to experience the core of marketing through interactive courses, internships, directed study programs, and special topics courses designed to focus on specific areas of marketing interest. These goals are achieved through the Marketing Management, International Business, and Professional Sales concentrations.

Marketing Management Concentration

The Marketing Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments.  The Marketing Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas.  It is good preparation for positions in health care marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries.

International Business Concentration

The International Business concentration focuses on an integrative understanding of the economic, political, cultural, and social factors impacting decision-making in competitive global marketplaces.  This concentration prepares students for entry-level positions with import-export firms, international departments of domestic firms, and firms based throughout the world.

Professional Sales Concentration

In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. The sales function is the engine that propels every aspect of the organization. The Professional Sales Concentration prepares students for rewarding careers in sales and related areas. Students completing this concentration have some proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, communications skills, negotiating win/win solutions, and customer relationship management.