View From the Bell Tower


Posted on June 27, 2018 by


View From the Bell Tower data-lightbox='featured'

As the University grows, and we initiate the process of building a new alumni center,  the alumni board believed the time was right to review the alumni association’s branding. After thoughtful consideration and feedback from our alumni and current students, the board approved a new brand identity for the association in March. The purpose of the rebranding campaign is to bring consistency and quality to the association’s marketing and communication efforts, to more closely align with the University’s brand and to create an identity that connects our several generations of alumni.

Among the new brand identity is the association’s logo, which features the Gordon and Geri Moulton Tower and Alumni Plaza, a campus landmark that holds meaning for both alumni and students. The branding includes the slogan We Are South Alumni, which is in line with the University’s slogan, We Are South, and reflects the spirit and pride that we, as alumni, have for our University, and the sense of community we feel as part of the South family.

“We are proud of South’s growth and direction over the past 55 years, and the national alumni association board of directors is excited about the future of our University,” said Doug Whitmore ’05, president of the USA National Alumni Association. “Our new brand identity exemplifies the relationship between the University and its alumni and how we will continue to grow together.”

We Are South Alumni!
Karen Edwards ‘80
Executive Director, USA National Alumni Association 


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