Phishing Click Rates Triple in 2024

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Posted on January 7, 2025 by James Coker

James Coker

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Article Courtesy of Infosecurity Magazine

James Coker
Deputy Editor, Infosecurity Magazine

The rate at which enterprise users clicked on phishing lures nearly trebled in 2024, according to new research by Netskope.

More than eight out of every 1000 users clicked on a phishing link each month in 2024, up by 190% compared to 2023.

The researchers said that this rise has been caused by a combination of cognitive fatigue, with users being bombarded with increased phishing attempts, and attackers becoming more creative in delivering harder-to-detect phishing lures.

The top target for phishing campaigns by number of user clicks last year were cloud applications (27%). The purpose of targeting these applications is normally to compromise accounts and then sell the access on illicit marketplaces, where the buyer will use it for business email compromise, to steal data or to pivot to other more high-value victims.

Microsoft was the most targeted cloud app brand, making up 42% of phishing link clicks in this category.

The next highest targets for phishing campaigns were banking (17%) and telco (13%) providers.

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