Make Way for USA

The best way for you to make an impact on Make Way for USA is to encourage your friends and fellow alumni to join you in making a gift. Spreading the word is easy, fun and rewarding because you know precisely how many clicks, gifts and dollars your outreach is driving.

To become an Advocate, follow these simple steps:

1. Visit, before April 2, 2024.
2. Attend Zoom Training Session. By using the above link, you can schedule your zoom session.
3. Create a Personal Plea. A Personal Plea is a video in which you tell your social media community why you’re supporting South on Make Way for USA Day and why they should, too. The most popular format for pleas is a simple, short video recorded on your cell phone-- no need to get fancy.
4. Make a gift! The most effective advocates lead by example. You can also leverage your gift to encourage others to give.
5. Share the campaign link - SouthAlabama.edu/GivingDay.  The built-in sharing buttons will help us spread the word. Together, let's #MakeWayforUSA. Potential messaging for sharing the campaign link are listed below.

Join the Make Way for USA event on Facebook and follow the excitement on all of USA’s social media channels on Tuesday, April 9.

USA

• University of South Alabama Facebook
• University of South Alabama Twitter
• University of South Alabama Instagram
• University of South Alabama Linkedin

USA National Alumni Association

• USA National Alumni Association Facebook
• USA National Alumni Association Twitter
• USA National Alumni Association Instagram
• USA National Alumni Association Linkedin

 USA Health

• USA Health University Hospital Facebook @usauniversityhospital
• USA Health University Hospital Instagram @usauniversityhospital
• USA Health University Hospital Twitter @usaunivhospital

 

• USA Health Children's & Women's Hospital Facebook @usacwhospital 
• USA Health Children's & Women's Hospital Instagram @usacwhospital
• USA Health Children's & Women's Hospital Twitter @ USACWHospital

 

• USA Health Mitchell Cancer Institute Facebook @mitchellcancer
• USA Health Mitchell Cancer Institute Instagram @usamci
• USA Health Mitchell Cancer Institute Twitter @USAMCI

 

• USA College of Medicine Facebook @usacollegeofmed
• USA College of Medicine Instagram @usacollegeofmed
• USA College of Medicine Twitter @usacollegeofmed
• USA College of Medicine Linkedin

Use these pre-written captions to post to your social media sites with our Make Way for USA graphics (below).

Before

• Mark your calendar for April 9 at noon and help #MakeWayforUSA. I’ll be supporting ____________ because ___________ and I hope you’ll join me in making a gift to USA! What can we accomplish together in 24 hours?
• Don’t forget that #MakeWayforUSA starts at noon on April 9. For 24 hours, we’ll be celebrating and giving back to the University of South Alabama. You don’t want to miss out!

During

• It’s time to #MakeWayforUSA! Join in on the fun by making a gift to the area of USA or USA Health that matters most to you.
• Today I’m supporting ____________ because ____________. Join me by making a gift and let’s make a difference for USA and USA Health! #MakeWayforUSA

After

• Thank you to everyone who participated in #MakeWayforUSA! I’m incredibly proud to be a part of the USA family!

Use these social media graphics to let your friends know about Make Way for USA on and before April 9. 

 

 

 

 

Use these Facebook and Instagram story graphics to let your friends know about Make Way for USA on and before April 9.

 

 

 

The purpose of your Make Way for USA video is to make a connection with your audience and compel them to support our campaign. You’re not up for an Oscar. You don’t need to invest significant resources. So long as you follow the tips below, you’ll be well on your way to a great video!

Content Tips

• Introduce yourself: Tell viewers who you are and your connection to the Make Way for USA campaign.
• Make it personal and tell a story: Tell the viewer why you’re passionate about the University of South Alabama and why they should be, too.  Explain the goal of the campaign, why achieving that goal is worthy of their support and how the money raised will advance our cause.
• Make an ask! Ask the viewer to contribute to Make Way for USA and to share it with friends.  The crisper and clearer the call-to-action, the more impactful it will be. Make sure to tell them to visit
  southalabama.edu/givingday.
• Keep it snappy: People have short attention spans, so don’t lose potential supporters by dragging on.  We recommend that videos last no more than 60 seconds.  Even better—deliver your ask in the first 30-45 seconds.
• Let your excitement shine through: The more enthusiastic you are, the more excited viewers will be. Bring some energy and don’t forget to smile!

Technical Tips

• Hold your phone horizontally: If filming with your phone, hold it horizontally and not vertically.
• Frame your shot: Film at eye-level or slightly above.  No one looks good from a low angle.
• Use good light: Natural light is best, so go outside if you can.  A cloudy day is perfect for filming outside. If filming inside, light up the room as much as possible or film next to a sunny window.  The more light, the less grainy your footage will be.
• Audio is important: Choose a quiet location to film so that your voice will be heard, not distracting background noise.
• Keep the camera steady: If possible, use a tripod. If using your phone and filming yourself, use both hands to grip it and keep your elbows close to your body for more stability.