Michelob Ultra Terrace Announced for Stadium

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Posted on April 1, 2019

Marketing and Communications

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The University of South Alabama and Budweiser-Busch Distributing Co., Inc. have reached an agreement on a commitment to the new Hancock Whitney Stadium that includes recognition of the terrace in the facility’s south end zone.

In recognition of a $1 million gift announced on Monday, the Michelob Ultra Terrace will feature several rows with walk-up drink rails which offer an intimate and immersive view of the game action near field level, a unique idea bringing tailgating to the field. The Michelob Ultra Terrace is expected to emphasize social interaction amongst fans, with the middle sections being an ideal setting for group events.

When the Jags are not at home, the venue has the ability to transition to large-scale concert staging.

“Since our inception on April 1, 1965, the Budweiser-Busch Distributing family has always supported the greater Mobile community. We are very excited to be a part of the University of South Alabama and its commitment to Mobile, our citizens and students,” Alexis Atkins, Budweiser-Busch Distributing Vice President and a 1977 USA graduate, said. “We strongly believe the new stadium will play an important role in continuing to grow the University and greater Mobile as well as increasing our student enrollment. Go Jags!”

The date of the announcement coincides with the 54th anniversary of the founding of Budweiser-Busch Distributing Co., Inc., which made the first corporate gift dedicated to the Jaguar Football program when it donated $50,000 in unrestricted funds in March 2008.

“We are excited to continue our partnership with the local company that was the first to commit to supporting the Jaguar football program over a decade ago,” said University of South Alabama President Dr. Tony Waldrop. “We are looking forward to seeing the excitement and game day atmosphere the Michelob Ultra Terrace will provide in 2020 and beyond after the new Hancock Whitney Stadium opens.”

The 25,000-seat Hancock Whitney Stadium will be located on the west side of campus, adjacent to the Jaguar Training Center, Football Fieldhouse and football practice fields. Included in the plans are a state-of-the-art video board and sound system, an end-zone terrace and concert stage, 18-seat suites, a club level with 800 seats, and premier chair-back and bench-back seating options. The site will include hospitality areas for tailgating, events and recreational vehicle parking.

“We are forever grateful to Budweiser Busch Distributing and their leadership for their ongoing support and belief in the University of South Alabama, Jaguar Athletics and our emerging football program,” USA Director of Athletics Dr. Joel Erdmann stated. “Gifts such as this do not happen without the personal commitment from Budweiser Busch Distributing individuals such as Alexis Atkins, and Jim and Chris Fuchs and others.”

Fundraising for the stadium continues, and additional sponsorship and donor opportunities are available. To support Hancock Whitney Stadium, contact Erdmann at jerdmann@southalabama.edu or 251-460-7121, or Jacob Ludwikowski at jludwikowski@southalabama.edu or 251-461-1553, or visit GetOnCampus.com.

About Budweiser-Busch Distributing Co., Inc.
Budweiser-Busch Distributing Co., Inc. was founded by Al Fuchs Jr. in 1965. The company sells Anheuser-Busch products in the Alabama Gulf Coast. Its territory includes Mobile, Baldwin, Escambia, and Conecuh counties. Anheuser-Busch Wholesalers, together with 12 breweries and a vast network of shippers, provide the most extensive and effective beer distribution system in the brewing industry. Refrigerated warehouses and computer-based inventory systems make sure retailers and customers get the freshest, highest-quality beer available anywhere.

About University of South Alabama
The University of South Alabama is a comprehensive, global research and teaching university that provides students a quality education in business, the liberal arts, education, engineering, computing, the sciences and health care. USA’s commitment to student success includes small class sizes and hands-on research opportunities in more than 100 undergraduate, master’s and doctoral degree programs. Students enjoy an outstanding campus experience, with state-of-the-art facilities, a 116,000-square-foot recreation center and more than 200 student clubs and organizations. The USA Jaguars field 17 Division I athletic teams that compete in the Sun Belt Conference.

Join the South Circle, the unrestricted giving option of the University of South Alabama Athletics. Contributions to South Circle directly support all 17 sports in addition to various support programming. For more information on how you can join visit: https://giving.usajaguars.com/

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